Ad Insertion in Linear TV
Welcome to the platform of advertisement insertion in the set top boxes. The advertisement platform facilitates you in promoting any kind product on TV screen through your set top box. Using the service information bar, menu page or on the boot up screen. The Advertisement is the most convenient way of making the revenue for an MSO. By showing the Advertisement content multiple times on screen, an MSO can promote any product and earn. How Advertising in set top box is a good step to be taken?
Operators (MSO) can easily find out the parties that want to promote their product, function posters etc. The advertisement through set top box will be an effective way in approaching people door to door. Dynamic Ad Insertion (or DAI) is a technology that allows advertisers to swap out ad creatives in linear, live or video-on-demand, content. Than just serving just the same ad to each consumer, the dynamic ad insertion makes it possible for advertisers to leverage the deep audience insights that are available through a modern video ad server, targeting each viewer specifically.
The benefit is more crystal clear that, more nuanced targeting delivers more similar ads on an impression-by-impression cornerstone, increasing the impression of that consumers will engage with the message and ultimately make purchases. It's campaign optimization in real-time. Where as in Static Advertisement it can hold only one AD picture until and unless we upgrade the STB's with another software containing another AD. Oogram Provides Olite software which is a light weighted, transferable STB terminal software that is easy to be integrated & compatible with all mainstream solutions. All STB manufacturers could port Olite by own very easily.
Features of Olite
- Olite runs directly in your current system. No need for extra hardware.
- One-key installation. Everyone can deploy it independently with a simple documentation.
- It runs 24 X 7.
- Perfect backing-up system.
- Automatic email reminding during service.
- Flexible authorization & access management.
- Nothing extra. What you see is what you need
- Minimum requirement of system resources.
- Schedule management. Do it at your free time.
Olite Functions
- Easy editing, what you see is what you get.
- Ads in multiple positions (Welcoming ads, info bar, main menu & etc.)
- Rich picture format supported: JPEG/BMP/PNG/GIF.
- GIF animation supported. Most picture formats supported. Advertisement strategically positioned to make it an adornment instead of an annoyance.
- With "one-button switch, you get more details of an ads. (For example, with just one button, you will switch from the ads to the page where all necessary information about a product are listed, such as its features, price, payment method & etc.).
- By collecting info about the message types that concerns you, and the frequency of programs watched, we bring ads that suites you better. (For example, a favorite of sports channel will result in more sports ads).
