TRIS

With growing number of Customers who are watching TV the broadcasters are keen to make profit from the commercials. With billions of dollars spent yearly on TV programs, the commercials are the only reliable way to get profit. To evaluate and maximise the effectiveness of this investment Reliable TV audience info who are watching is required. The given percentage of population group who are consuming a medium at a moment. When it comes to broadcast medium the rating system is calculated as one rating point is equals to one percent of given population group. These voting or ratings are qualitative in nature, which is very much similar or equal to a voting system, the higher the number of views the better program or commercial. These ratings are reliable and valid depending up on the common currency for the commercial airtime of market’s. Planners of media and Buyer’s access the alternative programs which are offered to best achieve their advertising goals, and in the same way broadcasters evaluate the program’s popularity and how much can they charge or make money from the advertiser for commercials during a program or on a given channel. The ratings are provided with accountability in cases where the channels are fully funded or partly by the public license with reliable independent and Transparent Audience Measurement (TAM) system. To deliver the reliable and accurate information of audience data we require specialist with expertise in it.

Preview

In advertising we can measure the advertising company by specific medium or schedule through a rating called GRP gross rating point, this rating is not involved in measuring the size of audience reached, rather it measures the information as a percentage of target population. This percentage would be greater than 100.
TRP measures the GRP which was achieved by advertising company or through campaign among target individuals with larger population. The numbers which are calculated are treated as a sample from comprehensive TV owners around the globe.

The TAM system is the result of multitudinous years of garner relevant experience. Before the TAM the oldest methods of measurement are with Diaries, Electronics and now its software. The system can carry a similar findings number of times if it is carried out independently. With the introduction of DTT digital terrestrial television there emerges the new problems in audience measurement process. There is a methodological challenge faced through the multi signal context is the representation of viewing behaviours. There is a need of new methods such as audio or video or water marketing to measure the digital television audiences. The mixed television broadcast facing the dual challenge of analog and digital measurement enters the new era of measuring with audimeters. Now a days with the emerging technology or with the new internet methods many businesses are no longer compel to make in local markets instead of larger territories, when they can serve globally. In one of his Journal of advertising research author Chris Anderson remarks: "for some internet-based businesses, locality no longer regulates the market". When consumers had a chance to a great range of choices, they get attracted to those choices, giving the votes to big hits and more votes to specialized niche choices.