Ad Insertion in OTT
Ad insertion is the process of shoving a message of any advertising in to a media stream, for example in to ads between a television program. This ads insertion is according to the geographical range and determined by the distributed network, these types of insertions are traditional. Now a days DAI has been introduced in to the advertising industry which is called as Dynamic Ad Insertion and referred as Dynamic Creative Optimization (DCO). This platform extends the advertisers opportunities to reach audience in less time. This allows advertisers to be specific about ads inserting in between or swapped in VOD content, these ads can be around 15 - 60 seconds in length. Google developed a feature called as Dynamic Keyword Insertion (DKI) which allows you to customize the search query according to searcher’s requirement, another word for DKI in to in depth definition is called as Server-Side Ad Insertion. This allows publishers to scrutinize the video and ad according to the CMS level rather than on the level of the browser. Main Key component of this ad insertion is transparent reporting which provides users to make intelligent decisions on ad campaigns. TO not have negative impact on the users, media owner’s take help of some tools to assess the performance of their ads.
Oogram provides you to insert your static ads to display in app through the CMS (Content Management System). Seamless inserting of your ad’s is what you need to reach your wide range of customers easily. Choose your own positioning of ad’s in app.
- Place ad at video start.
- Video End.
- Detail page footer.
The ads that have been around since the beginning of online advertising can be considered static, or unchanging. People choose Static ad insertion because, a static banner takes the shape of an image that might contain graphics and text. Most of these static banners are .jpg files, but you can also find them in .png, and .gif. which is very easy for a broadcaster to place it in their app through CMS.
